Old Bay Seasoning

Shortly after Grey won Old Bay, my partner was working in a Brooklyn coffee shop when she saw that someone nearby had the WiFi network “oldbayseasoning.” She took this screenshot and we filed it under “things that might come in handy one day.”

As fate would have it, we ended up working on Old Bay’s Ultimate Fan Contest a few months later. We decided to try and identity the WiFi owner using hyper-local out of home ads.

After posting our OOH and sending a sandwich board down Manhattan Avenue during morning rush hour, we found the owner of the wifi network.

And the story picked up some press at VICE, TIME, DELISH, WASHINGTONIAN and this NEWSLETTER about all things Greenpoint.

Agency: GREY NEW YORK

Art Director: REAGAN FROMM

Copywriter: LESLEY SCHEUERMANN