NFL Celebration of the Year

CANNES - Shortlist - Entertainment
CLIO - Bronze, Sports - Single Platform

To show that the "no fun league" knows how to have fun, we created an official award for it: Celebration of the Year.
First, fans voted on the season’s best touchdown celebrations. Then, Keegan-Michael Key hosted the last vote on Facebook Live.

Finally, the winner was announced at NFL Honors (live on NBC!) making it the show’s first award decided by fans.

Here’s the case study:

Press: USA TODAY

Agency: GREY NEW YORK

Creative Directors: MIKE CICALE, CAM MILLER

Art Director: REAGAN FROMM

Copywriter: LESLEY SCHEUERMANN