Febreze Super Bowl

We found the only man in the world whose bleep don’t stink, just in time for Super Bowl LII.

Dave’s condition allows him to eat whatever he wants with no smelly consequences. We made him a food Instagram to document his dietary escapades.

Agency: GREY NEW YORK

GCD: LANCE PARRISH

Creative Directors: MATT MOYER, TYRONNE SCHAFFER

Art Director: REAGAN FROMM

Copywriter: LESLEY SCHEUERMANN